Which step in a marketing program can sometimes experience communication issues between different departments?
A)design product prototypes.
B)translate information about consumer needs into products that satisfy them.
C)create a target market mission statement.
D)determine consumer demographics.

Question

Quizplus · Accepted Answer

Translating information about consumer needs into products that satisfy them often involves multiple departments (e.g., marketing, product development, and research), which can lead to communication issues due to differing objectives, terminologies, and priorities.

Which Step in a Marketing Program Can Sometimes Experience Communication