Every day, buyers from large utility companies and sellers from energy companies visit an online exchange dealing in wholesale electricity and gas to negotiate prices for the energy that heats and lights many homes and businesses. The exchange knows there are competitors vying for its customers so it relies heavily on technology to build and retain strong, one-on-one relationships with each customer. The exchange uses
________ to know its customer and to win their allegiance.
A)customer relationship management
B)a database warehouse
C)competitive intelligence
D)a flexible marketing system

Question

Quizplus · Accepted Answer

The exchange uses customer relationship management to know its customers and to win their allegiance. This technology allows the exchange to build and retain strong, one-on-one relationships with each customer by tracking their buying behaviors, preferences, and interactions with the exchange. This enables the exchange to provide personalized service and offers to each customer, which can help to build customer loyalty and ultimately drive sales.

Every Day, Buyers from Large Utility Companies and Sellers from Energy