According to the text, poor planning is typically the cause of most unsuccessful CRM initiatives.
Correct Answer:
Verified
Q4: Today, successful CRM applications will be measured
Q5: Segmenting customers on the basis of things
Q6: Until recently, CRM was not very effective
Q7: Customers of companies that use CRM applications,
Q8: Sales force automation products manage a sales
Q8: When web sites suggest other items for
Q10: Continuous connectivity is desired by many users
Q10: While a company's Internet presence may be
Q12: Through the use of permission marketing programs,
Q13: The use of small data makes CRM
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