If Best Western, a leading global hotel chain, bundles its rooms with services such as free local phone calls, cable television, wireless Internet access, and complimentary breakfast, these services are known as services.
A) core
B) supplementary
C) bundled
D) intangible
E) complimentary

Question

Quizplus · Accepted Answer

These services are supplementary because they are additional benefits provided alongside the core service of room accommodation to enhance customer satisfaction.

If Best Western, a Leading Global Hotel Chain, Bundles Its