Brittany recently moved to a new city. She is looking for a mechanic to conduct a maintenance check and repair on her car. She visits several car dealers to assess their physical facility and also the cleanliness and grooming of the mechanics. After evaluation, she finally chooses a mechanic. Brittany is trying to overcome the aspect of services.
A) heterogeneity
B) perishability
C) customer contact
D) intangibility
E) inseparability

Question

Quizplus · Accepted Answer

Brittany is trying to overcome the intangibility of services by evaluating the physical facilities and the appearance of the mechanics, as services cannot be seen or touched before purchase.

Brittany Recently Moved to a New City