According to the _____, a firm should first identify consumer needs and then produce the goods and services that will satisfy them.
A)market mission statement
B)customer satisfier
C)sales concept
D)total exchange concept
E)marketing concept

Question

Quizplus · Accepted Answer

The marketing concept emphasizes that a firm should first identify consumer needs and then produce the goods and services that will satisfy them. This approach suggests that the key to achieving organizational goals consists of the company being more effective than competitors in creating, delivering, and communicating customer value to its selected target customers.

According to the _____, a Firm Should First Identify Consumer