The marketing concept:
A)satisfies customer wants and needs legally and responsibly
B)is only concerned with the achievement of short-term goals
C)is not concerned with what the competition is doing
D)only affects an organization's marketing department
E)does all of the above

Question

Quizplus · Accepted Answer

The marketing concept focuses on satisfying customer wants and needs in a legal and responsible manner. It is not solely concerned with short-term goals, ignores competition, or affects only the marketing department.

The Marketing Concept