Aldi is a no-frills grocery chain.It sells grocery staples right out of crates and boxes.By controlling expenses, Aldi customers can expect to save 30 to 50 percent compared to Kroger customers.The supermarket chain's emphasis on maintaining its cost competitive advantage means the company's top management is often concentrating on its _____ strategy.
A)place
B)promotion
C)pricing
D)possession
E)production

Question

Quizplus · Accepted Answer

Aldi's strategy of controlling expenses to offer lower prices to its customers directly relates to its pricing strategy. This approach allows Aldi to maintain a cost competitive advantage by focusing on how it sets prices for its products in comparison to competitors like Kroger.

Aldi Is a No-Frills Grocery Chain