_____ is a strategy that focuses on forging long-term partnerships with customers.
A)Niche marketing
B)Relationship marketing
C)Transactional marketing
D)Exchange targeting
E)Mass customization

Question

Quizplus · Accepted Answer

Relationship marketing is the strategy that emphasizes building long-term relationships with customers, focusing on customer loyalty and long-term customer engagement rather than shorter-term goals like individual sales or transactions.

_____ Is a Strategy That Focuses on Forging Long-Term Partnerships