In 2006, The Home Depot launched its first consumer and business rewards credit cards.The Home Depot Rewards MasterCard and The Home Depot Business Rewards MasterCard allows consumers and business owners earn rewards for everyday purchases.The Home Depot is engaged in:
A)convenience selling
B)relationship marketing
C)transactional marketing
D)exchange targeting
E)mass customization

Question

Quizplus · Accepted Answer

The Home Depot's initiative to launch rewards credit cards for both consumers and business owners is an example of relationship marketing. This strategy focuses on building long-term relationships with customers by providing them with value-added services, such as rewards for their purchases, which encourages loyalty and repeat business.

In 2006, the Home Depot Launched Its First Consumer and Business