The Accent Modification Center helps upwardly mobile international professionals smooth accents that may be holding them back from getting that next promotion.The business's target market is from the growing Asian population in Virginia.The center has developed a(n):
A)promotional emphasis
B)niche competitive advantage
C)relationship building advantage
D)comparative advantage
E)differential competitive advantage

Question

Quizplus · Accepted Answer

The center has developed a niche competitive advantage by focusing on a specific group (upwardly mobile international professionals, particularly from the growing Asian population in Virginia) and offering specialized services (accent modification) that cater to their unique needs.

The Accent Modification Center Helps Upwardly Mobile International Professionals Smooth