Topik is a product that is sprayed on thinning hair and makes the hair appear thicker.The manufacturer considers its potential market to be blue-collar workers who earn less than $30,000 per year, are divorced, and who like to think of themselves as weekend athletes.The manufacturer of Topik considers this group to be its:
A)population sample
B)target market
C)demand group
D)utility market
E)package group

Question

Quizplus · Accepted Answer

The manufacturer of Topik considers blue-collar workers who earn less than $30,000 per year, are divorced, and who like to think of themselves as weekend athletes as its target market because this is the specific group of consumers they aim to reach and serve with their product.

Topik Is a Product That Is Sprayed on Thinning Hair