The maker of Centrum multivitamins introduced Centrum Silver, a vitamin designed specifically for older people.Centrum Silver is an example of a _____, a product that uses an existing brand name in an existing category but with a new formula.
A)flanker brand
B)line extension
C)franchise extension
D)product brand
E)generic brand

Question

Quizplus · Accepted Answer

Line extension refers to the introduction of a new product within an existing product line with some variation, such as a new formula, flavor, or size, under the same brand name. Centrum Silver is a variation of the original Centrum multivitamin tailored for older adults, making it a line extension.

The Maker of Centrum Multivitamins Introduced Centrum Silver, a Vitamin