The process that products go through as they pass through their introduction, growth, maturity, and decline stages is called the:
A)marketing mix
B)product life cycle
C)product mix cycle
D)stages of product development
E)stages of product

Question

Quizplus · Accepted Answer

The product life cycle describes the stages a product goes through from when it is first introduced to the market until it declines or is removed from the market. These stages include introduction, growth, maturity, and decline.

The Process That Products Go Through as They Pass Through