A product that passes test-marketing is ready for market introduction, which is called _____, a step that requires extensive logistical coordination.
A)product submission
B)rollout
C)market targeting
D)rollover
E)presentation

Question

Quizplus · Accepted Answer

The correct term for the market introduction phase, which involves extensive logistical coordination, is "rollout." This term is commonly used to describe the process of launching a new product or service to the market after it has passed the test-marketing phase.

A Product That Passes Test-Marketing Is Ready for Market Introduction