The societal marketing concept holds that ________.
A)consumers will not buy enough of the firm's products unless the firm undertakes a large-scale selling and promotion effort
B)a company's marketing decisions should consider consumers' wants, the company's requirements, consumers' long-run interests, and society's long-run interests
C)the society will favor products that are available and highly affordable
D)achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do
E)consumers will favor products that offer the most in quality, performance, and innovative features

Question

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The societal marketing concept holds that a company's marketing decisions should consider consumers' wants, the company's requirements, consumers' long-run interests, and society's long-run interests. This concept aims to balance consumer satisfaction, company profits, and societal well-being. It focuses on delivering value to customers in a way that also benefits society and considers the environmental and social impact of a company's actions.

The Societal Marketing Concept Holds That ________