The art and science of choosing target markets and building profitable relationships with them is called ________.
A)marketing management
B)market capitalization
C)marketing liquidity
D)market buzz
E)marketing liberalization

Question

Quizplus · Accepted Answer

Marketing management involves analyzing customer needs and wants, selecting target markets, creating marketing strategies, and building and managing profitable relationships with customers. Market capitalization, market liquidity, and market buzz are terms used in finance and economics that are not directly related to marketing. Marketing liberalization refers to the process of removing government regulations and barriers to free trade in order to promote competition.

The Art and Science of Choosing Target Markets and Building