Customer-driven marketing is most likely to work well when ________ and when customers ________.
A)a clear need exists; are difficult to identify
B)customers do not know what they want; have limited budgets
C)there are few competitors; are concerned about their long-run welfare
D)a clear need exists; know what they want
E)a want exists; cannot afford it

Question

Quizplus · Accepted Answer

Customer-driven marketing relies on understanding the needs and wants of the customers in order to create products, services, and marketing strategies that meet those needs. Therefore, a clear need must exist for the strategy to be effective. Additionally, customers must know what they want so that they can communicate their needs effectively to the company.

Customer-Driven Marketing Is Most Likely to Work Well When ________