________ refers to the mistake of paying more attention to the specific products a company offers than to the benefits and experiences produced by these products.
A)Buyer's remorse
B)Out-of-home advertising
C)Caveat emptor
D)Marketing myopia
E)Winner's curse

Question

Quizplus · Accepted Answer

Marketing myopia is the mistake of being too focused on the specific products a company offers rather than the benefits and experiences produced by those products. This can result in a company missing out on potential opportunities and not meeting the needs of its customers.

________ Refers to the Mistake of Paying More Attention to the Specific