A brand's ________ is the set of benefits or values it promises to deliver to consumers to satisfy their needs.
A)dominant affect
B)fringe benefit
C)cardinality
D)value proposition
E)fundamental benefit

Question

Quizplus · Accepted Answer

A brand's value proposition is the set of benefits or values it promises to deliver to consumers to satisfy their needs. It is often the brand's unique selling proposition or competitive advantage that sets it apart from competitors.

A Brand's ________ Is the Set of Benefits or Values