When customers don't know what they want or don't even know what's possible,the most effective strategy is ________ marketing.
A)customer-driven
B)customer-driving
C)societal
D)production
E)product

Question

Quizplus · Accepted Answer

Customer-driving marketing involves creating new products or services that customers didn't know they needed or wanted. This approach is effective when customers don't know what they want or what's possible, as it allows the company to be innovative and create new demand. This is different from customer-driven marketing, which focuses on meeting existing customer needs and desires.

When Customers Don't Know What They Want or Don't Even