Selecting particular segments of a population of customers to serve is called ________.
A)value reengineering
B)brand synchronizing
C)mass customizing
D)target marketing
E)selective administering

Question

Quizplus · Accepted Answer

Target marketing is the process of selecting a specific segment of a population of customers to serve based on various factors such as demographics, behaviors, psychographics, etc. It involves tailoring the marketing mix to meet the needs and wants of that particular segment, rather than trying to appeal to the entire population. Value reengineering refers to the process of improving the value of products or services by reevaluating the design, production, and delivery processes. Brand synchronizing is the process of ensuring that all aspects of a brand's messaging, design, and communication are consistent and aligned. Mass customizing involves offering customized products or services to a large number of customers, rather than just a select segment. Selective administering is not a term commonly used in marketing.

Selecting Particular Segments of a Population of Customers to Serve