The selling concept holds that ________.
A)consumers will not buy enough of the firm's products unless the firm undertakes a large-scale selling and promotion effort
B)a company's marketing decisions should consider consumers' wants, the company's requirements, consumers' long-run interests, and society's long-run interests
C)consumers will favor products that are available and highly affordable
D)achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do
E)consumers will favor products that offer the most in quality, performance, and innovative features

Question

Quizplus · Accepted Answer

The selling concept focuses on the idea that consumers will not buy enough of the firm's products unless the firm undertakes a large-scale selling and promotion effort. This approach assumes that customers are unlikely to buy the product on their own and need to be convinced through aggressive sales tactics.

The Selling Concept Holds That ________