When a company interacts one-on-one with large numbers of customers to create customer-unique value by designing products and services tailor-made to individual needs,it is following ________.
A)concentrated marketing
B)mass marketing
C)mass customization
D)segmented marketing
E)local marketing

Question

Quizplus · Accepted Answer

Mass customization is the process of delivering personalized products and services to customers on a large scale. It involves interacting with customers individually to collect data about their specific needs and preferences, and then using that information to create unique products or services that meet those needs. This approach combines the benefits of both mass production and individual customization, allowing companies to offer tailored solutions while still maximizing efficiency and reducing costs.

When a Company Interacts One-On-One with Large Numbers of Customers