Procter & Gamble selected the Millennials,a demographic that includes college students,as an untapped group of potential customers for their Febreze line of products.Which step of designing a customer-driven marketing strategy process are they executing?
A)market segmenting
B)mass marketing
C)differentiation
D)targeting
E)positioning

Question

Quizplus · Accepted Answer

Procter & Gamble is targeting a specific demographic, the Millennials, which is step four of the customer-driven marketing strategy process. Market segmenting is step one, mass marketing is not applicable in this scenario as P&G is targeting a specific group, differentiation is step three and positioning is step five.

Procter & Gamble Selected the Millennials,a Demographic That Includes College