Which of the following is the right order of the four steps to design a customer-driven marketing strategy?
A)market segmentation, differentiation, positioning, and targeting
B)positioning, market segmentation, mass marketing, and targeting
C)market segmentation, targeting, differentiation, and positioning
D)market alignment, market segmentation, differentiation, and market positioning
E)market recognition, market preference, market targeting, and market insistence

Question

Quizplus · Accepted Answer

Market segmentation is the first step to identify and divide the market into groups of potential customers with similar needs or characteristics. Then, targeting involves selecting which market segments to serve. Differentiation is the third step, where a company differentiates its product or service from competitors to create value for the target customers. Finally, positioning is the process of establishing a unique image and identity in the minds of the customers in the chosen target market. Therefore, the correct order is market segmentation, targeting, differentiation, and positioning. Option C presents the correct sequence of these steps.

Which of the Following Is the Right Order of the Four