Markets can be segmented into groups of nonusers,ex-users,potential users,first-time users,and regular users of a product.This method of segmentation is called ________.
A)user status segmentation
B)usage rate segmentation
C)benefit segmentation
D)behavior segmentation
E)loyalty status segmentation

Question

Quizplus · Accepted Answer

This method of segmentation is called user status segmentation as it divides the market based on the level of usage of the product by consumers. The different categories of nonusers, ex-users, potential users, first-time users, and regular users help in understanding the behavior of the target audience and aid in designing effective marketing strategies. Hence, option A is the correct answer. Choice B (usage rate segmentation) focuses on the frequency and volume of product usage, while choice C (benefit segmentation) divides the market based on the benefits sought by consumers. Choice D (behavior segmentation) considers the attitudes, preferences, and lifestyle of consumers, while choice E (loyalty status segmentation) categorizes consumers based on their level of loyalty towards a product or brand.

Markets Can Be Segmented into Groups of Nonusers,ex-Users,potential Users,first-Time Users,and