________ consists of arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.
A) Differentiation
B) Positioning
C) Market targeting
D) Market segmentation
E) Mass marketing

Question

Quizplus · Accepted Answer

This is the definition of positioning, which involves establishing a unique and favorable image for a product or brand in the minds of the target market. Differentiation involves creating a distinctive offering compared to competitors, while market targeting and segmentation deal with identifying and selecting specific groups of consumers to focus on. Mass marketing is the opposite of segmentation, as it involves reaching out to all possible consumers with a generic message.

________ Consists of Arranging for a Market Offering to Occupy