One reason demographic variables are the most popular bases for segmenting customer groups is because they ________.
A) create smaller segments
B) create more easily accessible segments
C) do not involve stereotypes
D) are easier to measure than other variables
E) involve fewer attributes to consider

Question

Quizplus · Accepted Answer

Demographic variables such as age, gender, income, education, and geographic location are easier to measure and obtain than other variables such as personality traits, values, and attitudes. As a result, demographic variables are the most popular bases for segmenting customer groups.

One Reason Demographic Variables Are the Most Popular Bases for Segmenting