________ is the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behavior.
A) Differentiation
B) Mass marketing
C) Market targeting
D) Market segmentation
E) Positioning

Question

Quizplus · Accepted Answer

Market segmentation is the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behavior. Differentiation is the process of distinguishing a company's products or services from its competitors. Mass marketing is an approach that targets a large and diverse market with a standardized marketing mix. Market targeting is the process of evaluating each market segment's attractiveness and selecting one or more segments to serve. Positioning is the process of creating a unique image and value proposition for a product or brand in the minds of the target audience.

________ Is the Process of Dividing a Market into Distinct