Bass Pro Shops recognizes that outdoors enthusiasts are a diverse group. Likely segments include hunters, campers, and boaters. What is this segmentation method called?
A) user status
B) usage rate
C) benefit
D) behavioral
E) psychographic

Question

Quizplus · Accepted Answer

Psychographic segmentation involves dividing a market into different segments based on social class, lifestyle, or personality characteristics, which aligns with the diverse interests of outdoors enthusiasts like hunters, campers, and boaters.

Bass Pro Shops Recognizes That Outdoors Enthusiasts Are a Diverse