The marketing manager at Frizzles' Eateries targets customers who are working to lose weight but who still want to dine out. The restaurant chain offers a wide variety of low-fat, low-calorie meals that appeal to dieters. Frizzles' approach is best referred to as ________ segmentation.
A) age and life-cycle
B) user status
C) benefit
D) demographic
E) geographic

Question

Quizplus · Accepted Answer

Frizzles' Eateries is utilizing benefit segmentation by offering low-fat, low-calorie meals that appeal to customers who are trying to lose weight.

The Marketing Manager at Frizzles' Eateries Targets Customers Who Are