Which type of market segmentation is generally used by marketers who sell luxury products targeted to the affluent segments of a population?
A) usage rate
B) occasion
C) income
D) benefits sought
E) gender

Question

Quizplus · Accepted Answer

Income segmentation is generally used by marketers who sell luxury products targeted to the affluent segments of a population. This is because the target market for luxury products is typically high-income individuals who can afford to purchase these products.

Which Type of Market Segmentation Is Generally Used by Marketers