Gulf Coast, a wholesale shrimp distributor, groups its customers by regions in the United States, such as Midwest, Northeast, and Southwest. For each region, Gulf Coast tailors a different set of advertisements and promotions. The supplier is segmenting its market according to ________.
A) behavioral factors
B) personality characteristics
C) geographic location
D) benefits sought
E) demographics

Question

Quizplus · Accepted Answer

Gulf Coast is grouping its customers by their geographic location, which is a form of market segmentation based on geography.

Gulf Coast, a Wholesale Shrimp Distributor, Groups Its Customers by Regions