Which of the following is the right order of the steps that companies generally follow in designing a customer-driven marketing strategy?
A) market segmentation, differentiation, positioning, and market targeting
B) positioning, market segmentation, mass marketing, and market targeting
C) market segmentation, market targeting, differentiation, and positioning
D) market alignment, market segmentation, differentiation, and market positioning
E) market recognition, market preference, market targeting, and market insistence

Question

Quizplus · Accepted Answer

The correct order of the steps in designing a customer-driven marketing strategy is market segmentation (dividing the market into segments with similar needs and characteristics), market targeting (selecting the segments to serve), differentiation (differentiating the firm's offering to create superior customer value), and positioning (positioning the offering in the minds of the customers). Option A has differentiation and positioning in the wrong order. Option B has mass marketing, which is not a recommended approach in today's market. Option D has a non-existent step, market alignment. Option E has made up steps that are not part of the marketing strategy process.

Which of the Following Is the Right Order of the Steps