Dividing buyers into groups based on their knowledge, attitudes, uses, or responses to a product is called ________ segmentation.
A) behavioral
B) psychographic
C) age and life-cycle
D) user status
E) geographic

Question

Quizplus · Accepted Answer

Behavioral segmentation is the process of categorizing buyers based on their behaviors towards a product, such as usage rate, loyalty, benefits sought, or brand awareness. This type of segmentation is more objective and practical than psychographic, age and life-cycle, or geographic segmentation, which often rely on subjective characteristics or stereotypes. User status segmentation also focuses on behavior, but it only distinguishes between first-time, regular, or non-users, whereas behavioral segmentation can capture more nuances in how people use or respond to a product.

Dividing Buyers into Groups Based on Their Knowledge, Attitudes, Uses