P&G was among the first to use ________ segmentation when it introduced Secret, a deodorant brand specially formulated for women's chemistry.
A) age and life-cycle
B) gender
C) behavior
D) psychographic
E) geographic

Question

Quizplus · Accepted Answer

P&G used gender segmentation for Secret deodorant, as it was formulated specifically for women's chemistry. Age and life-cycle segmentation is based on a person's age and stage in life, behavior segmentation is based on consumer behavior, psychographic segmentation is based on personality and lifestyle traits, and geographic segmentation is based on geographic location.

P&G Was Among the First to Use ________ Segmentation When