Producers of popular beverages often partner with global music channels to target consumers through a variety of promotional events and advertisements. This approach to marketing is referred to as ________ segmentation.
A) intermarket
B) income
C) age and life-cycle
D) occasions
E) gender

Question

Quizplus · Accepted Answer

Intermarket segmentation refers to dividing consumers into groups based on their location or geographic region. In this case, the partnership between beverage producers and global music channels involves targeting consumers across multiple markets or regions. The other segmentation options listed, such as income, age and life-cycle, occasions, and gender, are not relevant to this particular marketing approach.

Producers of Popular Beverages Often Partner with Global Music Channels