When Pacific Fisheries groups its customers as countries by regions such as Asia,Australia,or New Zealand,it is using which segmentation variable?
A)economic factors
B)political and legal factors
C)geographic location
D)benefits sought
E)demographics

Question

Quizplus · Accepted Answer

Pacific Fisheries is using geographic segmentation by grouping customers based on their country's location in Asia, Australia, or New Zealand.

When Pacific Fisheries Groups Its Customers as Countries by Regions