The division of buyers into groups based on their knowledge,attitudes,uses,or responses to a product is called ________ segmentation.
A)behavioral
B)psychographic
C)age and life-cycle
D)user status
E)geographic

Question

Quizplus · Accepted Answer

Behavioral segmentation divides buyers into groups based on their behavior towards the product or service, such as their usage rate, loyalty, knowledge, attitudes, or response. The other options listed do not fully capture this type of segmentation. Psychographic segmentation focuses on personality, values, and lifestyles; age and life-cycle segmentation categorizes buyers by age or life stage; user status segmentation defines groups based on whether they are current, potential, or ex-users of the product; and geographic segmentation segments buyers based on their location or region.

The Division of Buyers into Groups Based on Their Knowledge,attitudes,uses,or