Your current assignment at York Foods is to find the major advantages people look for in product classes,the kinds of people who look for each advantage,and the major brands that deliver each advantage.What is this segmentation method called?
A)benefits sought
B)user status
C)age and life cycle
D)USP
E)psychographic

Question

Quizplus · Accepted Answer

The segmentation method described is benefits sought segmentation, which involves identifying the key benefits that consumers look for when purchasing a product and then grouping consumers accordingly.

Your Current Assignment at York Foods Is to Find the Major