Dividing the market into segments according to when buyers get the idea to buy,actually make their purchase,or use the purchased item,is called ________ segmentation.
A)demographic
B)psychographic
C)occasion
D)user status
E)usage rate

Question

Quizplus · Accepted Answer

Occasion segmentation divides the market based on when customers make purchases or use the purchased item, such as holidays, special events, or seasonal needs. Demographic segmentation involves dividing the market based on age, income, gender, education, or other demographic factors. Psychographic segmentation divides the market based on lifestyle, personality, values, or attitudes. User status segmentation divides the market based on whether customers are non-users, potential users, first-time users, or regular users of a product or service. Usage rate segmentation divides the market based on the frequency or volume of product usage. Therefore, occasion segmentation is the best fit for the given question.

Dividing the Market into Segments According to When Buyers Get