Your firm has decided to localize its products and services to meet local market demands.A good approach to use would be ________ segmentation.
A)geographic
B)benefit
C)behavioral
D)psychographic
E)image

Question

Quizplus · Accepted Answer

Geographic segmentation is the process of dividing a market into different geographical units such as countries, regions, or cities. By using this approach, the firm can tailor its products and services to meet the specific needs and preferences of customers in different locations. This will help the firm to better understand the local market demands and adjust its offerings accordingly. Therefore, using geographic segmentation would be a good approach for the firm to localize its products and services.

Your Firm Has Decided to Localize Its Products and Services