Price is the only element in the marketing mix that produces ________.
A)revenue
B)variable costs
C)expenses
D)fixed costs
E)demand

Question

Quizplus · Accepted Answer

Only price directly affects revenue by influencing the amount consumers are willing to pay for a product or service. The other elements in the marketing mix may indirectly impact revenue by affecting consumer demand or the cost of producing and promoting the product, but they do not directly produce revenue on their own.

Price Is the Only Element in the Marketing Mix That