________ uses buyers' perceptions of what a product is worth,not the seller's cost,as the key to pricing.
A)Customer value-based pricing
B)Target return pricing
C)Cost-based pricing
D)Equity-based pricing
E)Competition-based pricing

Question

Quizplus · Accepted Answer

Customer value-based pricing is a pricing strategy where the price of a product is based on the perceived value of the product to the customer, rather than the cost of producing the product. It takes into consideration the benefits that customers receive from the product and sets the price accordingly.

________ Uses Buyers' Perceptions of What a Product Is Worth,not