Prior to the Industrial Revolution,in an economy based on artisans and craftsmen involved in barter exchange with their customers,there was not much need to"study"consumers.

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Prior to the Industrial Revolution, the economy was based on artisans and craftsmen involved in barter exchange with their customers. At that time, there was not much need to "study" consumers as the relationship between the producer and the consumer was more personal and direct.

Prior to the Industrial Revolution,in an Economy Based on Artisans