By the late 1950s and 1960s,marketing research was seen as indispensable for companies to track consumption changes in increasingly expanding markets.

Question

Quizplus · Accepted Answer

This statement is true. By the late 1950s and 1960s, marketing research had become an essential tool for companies to understand the needs and preferences of their consumers in rapidly growing markets. This helped them to adapt their products and marketing strategies to stay competitive and responsive to changing customer demands.

By the Late 1950s and 1960s,marketing Research Was Seen as Indispensable