Medium-sized and smaller firms may assign an individual or team to conduct some of the research,but often their responsibilities lie in helping others in the firm know when to do research and in finding the right supplier firm to help conduct marketing research.

Question

Quizplus · Accepted Answer

Medium-sized and smaller firms may not have a dedicated research department, but they can still assign individuals or teams to conduct research. However, their main responsibility is to determine when research is needed and to identify the right research supplier to help with the data collection and analysis.

Medium-Sized and Smaller Firms May Assign an Individual or Team