Question 1

The Council of American Survey Research Organizations(CASRO).offers an online guide,"What Survey Participants Need to Know,"to provide the public with information about the conduct and use of survey research.

Accepted Answer

The statement correctly describes the content of the guide offered by CASRO.

Question 2

The National Do Not Call Registry was established that allows U.S.residents to register their telephone numbers to be protected from receiving unsolicited telemarketing calls.

Accepted Answer

The statement is true.

Question 3

Quirk's Marketing Research Media maintains a directory of colleges and universities that offer certificates,concentrations,programs,or degrees in marketing research.

Accepted Answer

Quirk's Marketing Research Media does maintain a directory of colleges and universities that offer certificates, concentrations, programs, or degrees in marketing research.

Question 4

Do-it-yourself(DIY)research has been called the"democratization"of marketing research.Discuss the factors and reasons that it is considered to be one of the great emerging trends affecting client-side research departments.

Accepted Answer

The answer of Do-it-yourself(DIY)research has been called the"democratization"of marketing research.Discuss...

Question 5

The professional associations serving the marketing research industry have all established rules,standards,or codes of ethical conduct.

Accepted Answer

The professional associations serving the marketing research industry, including the Insights Association, ESOMAR, and the Marketing Research Association (MRA), have established rules, standards, or codes of ethical conduct to guide the practices of their members. These codes aim to ensure that research is conducted with honesty, integrity, and professionalism, and that the rights and welfare of participants are protected.

Question 6

Discuss the marketing research industry's proactive efforts regarding self-improvement including specific initiatives and how they improve the practice of marketing research.

Accepted Answer

The answer of Discuss the marketing research industry's proactive efforts...

Question 7

While associations have attempted to set professional rules,standards,and codes of ethical conduct,most have not been proactive in maintaining and updating these standards.

Accepted Answer

Many professional associations actively maintain and update their rules, standards, and codes of ethical conduct to reflect changes in their respective fields, technology, and societal expectations.

Question 8

The professional associations serving the marketing research industry have all established rules,standards,or codes of ethical conduct.Discuss the four major areas or codes that have been established to improve ethical conduct.

Accepted Answer

The answer of The professional associations serving the marketing research...

Question 9

Certification programs assure that certified individuals have passed some standard(s)of performance.

Accepted Answer

Certification programs are designed to ensure that certified individuals have met predetermined standards of knowledge, skills, and competencies. By passing a certification exam or meeting other requirements, individuals demonstrate that they possess the necessary qualifications to perform specific tasks or roles. This helps to ensure quality and consistency in various industries and professions.

Question 10

IBIS World predicts that the number of employees in the marketing research industry will expand at an average annual rate of 2.1% through 2020,with wages predicted to increase at an average annual rate of 2.5%.

Accepted Answer

IBIS World predicts that the number of employees in the marketing research industry will expand at an average annual rate of 2.1% through 2020, with wages predicted to increase at an average annual rate of 2.5%.

Question 11

Larger firms,such as those found in the Fortune 500,typically have a formal department devoted to marketing research.

Accepted Answer

Larger firms typically have more resources and a greater need for in-depth market analysis, which is why they often have a specific department devoted to market research.

Question 12

GreenBook Research Industry Trends(GRIT)report provides insights by contrasting supplier marketing research firms' views on issues with buyer-client views.

Accepted Answer

The statement accurately reflects the purpose of the GreenBook Research Industry Trends (GRIT) report.

Question 13

There are two types of supply-side firms or agencies: full-service firms and limited-service firms.Discuss the differences and similarities between full-service supplier firms and limited-service firms.Provide examples of the typical projects or engagements each might perform.

Accepted Answer

The answer of There are two types of supply-side firms...

Question 14

There are many new challenges facing the marketing research industry that have emerged in recent years.Some practitioners say the industry"must evolve."Describe and discuss some of the challenges facing the industry.

Accepted Answer

The answer of There are many new challenges facing the...

Question 15

Compare and contrast client-side and supply-side marketing research.Provide an example of a typical project for each.

Accepted Answer

The answer of Compare and contrast client-side and supply-side marketing...

Question 16

ESOMAR publishes an annual Global Market Research report,which examines perceived threats and attitudes toward changes in the industry,forecasts revenues,and profiles innovations.

Accepted Answer

The answer of ESOMAR publishes an annual Global Market Research...

Question 17

Unsolicited phone calls for the purpose of conducting surveys were not exempted from the restrictions imposed by the Do Not Call Registry.In other words,researchers conducting surveys cannot legally call U.S.residents.

Accepted Answer

Unsolicited phone calls for the purpose of conducting surveys were actually exempted from the restrictions imposed by the Do Not Call Registry until September 2020, when the Federal Communications Commission (FCC) amended its rules to require prior express written consent for such calls. Now researchers conducting surveys must obtain consent from U.S. residents before calling them.

Question 18

Define the Professional Researcher Certification.Discuss what it is intended to do and the impact on the marketing research industry.

Accepted Answer

The answer of Define the Professional Researcher Certification.Discuss what it...

Question 19

In the United States,professionals may earn the Professional Researcher Certification(PRC).

Accepted Answer

The Professional Researcher Certification (PRC) is a credential that professionals in the market research industry can earn in the United States to demonstrate their expertise and commitment to ethical and professional standards.

Question 20

Describe the evolution of the marketing research industry from the early roots in the 1800s to the present.Note key events from early beginnings to its evolution as a mature industry today that caused it to grow.

Accepted Answer

The answer of Describe the evolution of the marketing research...

Quiz 2: The Marketing Research Industry