Race,religion,type of dwelling,gender,brand last purchased,and buyer/nonbuyer are examples of:
A) Ordinal measures.
B) Demographic measures.
C) Nominal measures.
D) Scale measures.
Correct Answer:
Verified
Q9: Researchers measure _,which are the specific features
Q10: What is the interval scale that has
Q11: _ measures are rating scales for subjective
Q12: The process of designing questions and response
Q13: The _ technique was originated by advertising
Q15: The scale that captures the intensity of
Q16: Determining a description or amount of some
Q17: The type of scale that might measure
Q18: Researchers often desire to measure _,which cannot
Q19: Because many marketing stimuli have meanings,mental associations,or
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